All Case Studies
Enterprise Partner

Assembling the A team

$ 0 k

saved on US expansion

0 +

roles hired for


offers in 1 month record

  • UK
  • USA
  • Mexico
  • Brazil
  • Carribean
  • South Africa


We accepted the challenge to partner with the INEOS in-house talent function and launch their first vehicle.


Bond took on the challenge to prepare go-to market teams to launch in 26 markets simultaneously! Embedding into the existing INEOS in-house talent team to provide ecosystem expertise and additional firepower. It was a proud moment when the first Grenadier recently rolled off the assembly line.

It’s not every day you get the chance to be fully embedded with a brand-new automotive OEM, helping to create an “uncompromising” 4×4 off-roader; backed by one of the largest organisations in the world, INEOS.

The project is the brainchild of INEOS Chairman, Jim Ratcliffe, who was a fan of the original Land Rover Defender. When it ceased production, he saw a gap in the market for an uncompromising off-roader that stood for adventure and active driving, but retained its capability to be a work and utility machine. The Grenadier was born…



Up against it and behind where they needed to be to manufacture in time for the launch. The team at INEOS were looking for experienced head-hunting capability and automotive engineering prowess.


Our Consultancy model:


Through collaborative and complex talent demand planning we secured the skilled engineers, IT, sales and finance talent required for the journey.

  • We have built out a distinct EVP for the consumer brand (a first for INEOS)
  • We built the regional aftersales teams, throughout Europe. 15 hires included key managerial hires like the CFO for Europe.
  • Appointed E-commerce and Customer Experience Managers to launch INEOS online and offline.
  • Closed outstanding business-critical roles that had been open for 9 months.
  • Market mapping consultation – competitors and who are the top 5% individuals in their field.
  • Supporting the INEOS team to build robust pipelines.
  • Automated hiring processes and helped to define the INEOS recruitment vision globally.
  • Provided in depth salary benchmarking and analysis for IT, Sales and marketing roles in UK, Europe, and South Africa.
  • Built out the Director suite in South Africa from 1 to 7 heads in 3 months using this data
  • We are seen as search experts “Wolfgang” and have built and maintained close trusting relationships with the Senior Stakeholders across INEOS functions.
  • At the peak of the hiring plan we made 40 offers in one month alone

US Launch

Launching an “uncompromising” 4X4 in the America’s.


It’s not every day you get the chance to be fully embedded with a brand-new automotive OEM, helping to create an “uncompromising” 4×4 off-roader; backed by one of the largest organisations in the world, INEOS.

Bond was tasked with building their Go To Market (GTM) team for the Americas quickly, efficiently and at first confidentially. This would be the head office for the Americas market supporting sales across USA, Mexico, Brazil, and the Caribbean.

How we did it:


  • Built case studies from competitor information for salaries and benefits
  • Created heat maps of where the talent is based in the North Carolina area
  • Nailed direct search techniques to fill difficult hire vacancies
  • Pushed out the INEOS Automotive brand through social media to create awareness of the brand within the automotive market in the USA
  • Liaised with candidates within our extensive network for referrals
  • Hiring talent remotely from the UK


Building out the senior leadership team:


Directors of; Network Development, Customer Experience, Finance, Network Development, Aftersales, Programs and Business Development, PR and Marketing, Sales and Fleet Management, Planning and Logistics


Project Data:


  • Saved INEOS Automotive over $500,000 dollars across this project Vs working with HR Manager
  • Average Time to hire 94 days (including 3 stage interview process and 2-week turnaround on offers) – Salary ranges – $69,000 – $205,000 Per annum. (Avg salary $166,000 per annul
  • Lead the hiring for 13 key hires (9 of these being director positions across a 12-month period)



Cost saving
$ 0 k

Vs working with HR Manager

Building an SLT

Roles Av. $166,000 salary

0 days

time to hire




“I was always sceptical about using embedded talent services when you have an established Recruitment team, thinking there could be a cultural clash or lack of control. Bond have really proven us wrong!

Bond Talent Partners work alongside our in-house strong, established recruitment team; they are part of us, fully immersed in our culture and brand. Bond supports our team with building pipelines, headhunting key and complex positions and they extend our network of contacts, including in those markets we are new in.

As a growing organization we have a big focus on process establishment and employer branding, so having another pair of eyes (and brains!) is helping us to ensure we keep objective and aligned with the reality of the market. Also, we are growing so fast, when we have a recruiter down, Rob and his team do their usual magic to ensure our operations don’t suffer!”


People Manager

ineos automotive ltd

Ambitious go to market strategy? We love a challenge.